As part of our coursework, we were asked to produce a teaser trailer, as well as two ancillary tasks. The two ancillary tasks were created to advertise and promote the teaser trailer. When all three are combined, it will demonstrate a marketing campaign for the film.
It is very important for films to have efficient and effective advertising, and I feel that as a group we have done this successfully.
The combination of both our main product and the ancillary tasks is vital in keeping a house style image, by mixing it up it may confuse the audience (consumer), and will not maintain the genre of horror. I feel that we did in some way challenged the conventions as the three product did not follow the same scheme. that being of colour and texts.
The poster was created to garb the audiences attention and perhaps persuade them to find out more about the film. Information such as the date release and the age certificate are provided to attract the audiences attention.
How did you use media technologies in the construction, research , p,anning and evaluation stages?
Movie Teaser Trailer (Productin/Filming)
As I was the person recording the teaser trailer production I practised using a Canon EOS 7D which was some valuable experience as I could familiarise myself with the camera and practice recording. I done this in the early stages of the A2 course but have no pictures illustrate this but i do pictures when recording the trailer.
I did save time by familarising myself with the equipment such as the Canon EOS 7D and 400D and the vintem Pro 5 which is the tripod stand which was very important for me to learn how to use as it was very hard to set up.
After I had learnt how to set up the equipment I found it kind of easy without any did from teachers to assemble the equipment.
I learnt quite alot about cameras from the get go as i didnt have knowledge about cameras so one of the first things I learnt was taking pictures the camera has to be in focus and when pressing the camera shot button a red light will appear to flash on screen showing the point of focus and if it does not appear then the photo will not be taken.
How effective is the combination of your main product & ancillary text?
Brand Identity/Continuity
After designing, my movie, trailer, movie poster and my movie magazine front cover from looking at the final outcome of all three of these as a promotional package I believe it works very well.
The first main points I will point out will be the brand identity/continuity which is used through my three products which my audience can easily tell my target audience my media product is all from the same package and oozes elements of continuity. The form of typography used is called " 28 Days Later" which is used through out all threre of my media products.
As you can see from the segements I have taken from my horror magazine and horror movie poster you can see a brand identity and continuity within the ancillary text which could easily tell my taret audience
As you can see from the segements I have taken from my horror magazine and horror movie poster you can see a brand identity and continuity within the ancillary text which could easily tell my target audience that all three of my media products belong to the same package, and understand that the three products belong together and are all promoting the same product which is my movie.
Also from the picture above of two pictures which are the same with an effect used on the picture on the right this is also brand identity as my target audience will know this is the main and only character used in my trailer so by seeing these two photos whcih are used in my horror magazine and horror poster. This is an example synergy.
Cross Media Promotion
The cross media promtion I used in my three media products where to put the video onto youttube for all people to watch my trailer and give their feedback this could be accessed by a mobile phone that has internet or any technolgy that had internet and wi-fi my horror poster and magazine cover was put on twitter and facebook and was also put on survey monkey.
This was a good way to promote three of our media products and to give us plenty on constructive and positive feedback as it exposed our three meida products to the world but mainly the people who knoew about our project which is a lot of media students.
The name of my groups teaser trailer is called The Plague which is a horror movie which belongs to the sub genre Zombie. Our teaser trailer does follow some conventions of zombie, the first convention our trailer follows which can be seen in the teaser trailer is how the zombie acts because zombies are basically human beings portrayed as a reanimated corpse or a mindless human being, which the main character in our trailer is a mindless human being, whose movement and reactions are very slow.
A second convention my teaser trailer follows is lighting which is a very common convention i wouldn't say we followes this convention but we did develop in our teaser trailer is that there is no high key lighting but their isnt rerally any low key lighting because in 90% of horro movies the setting is always dark but with our trailer it was only vividly dark.
In the video below you can see similiarities in the trailer Zombieland.
Costume were in my opinion our teaser trailer challenged conventions of zombie teaser tralie because in the zombie teaser trailers because in the zombie movies their costumes are normally ripped thei is always dirt or stains on their costumes and most of the time the costune the have on never really fits them. So our trailer challenged this convention because the costume our character wears seems fresh with hardly any stains and evident because the lab coat he wears is white.
You could say for our props our trailer followed conventions but not 100% alll the way as the plot of our trailer is a scientist whose potion or experiment goes wrong and turns into a zombie so props wise he has all the props used in a lab the only fault is that he is not actually in a lab, which will be elaborated more in the setting and storyline.
The setting of our trailer was in the bungalow with a table with no props woth the room as what our character was doing in the room doesnt gel as he is making a potion so the setting should have been in a science labartory but couldn't be done so I would say our trailer challenged a convention as we didn't use the necessary setting.
Music and sound effects when watching other trailers with the same sub genre which is zombie as ours their was alot of dialogue screaming and hardly any, music that creates tension or suspense but in ours for sound we used a heartbeat speeding and down depending on what sence was on screen.
When doing my A2 media we were assigned to groups each group had four pupils each having different strenghts and weaknesses, so each pupil had something different that they could contribute in their own right to different projects we where doing during A2 Media.
The skills I have developed in working team:
Taking other people opinions into consideration
Having better communication with my group members
Getting tasks done before the deadline not only for myself but for my team members
Generally being committed to the cause by working during lunchtime
However working in a team has also taught me
That other members may have a different work rate than me and that I have to be patient.
That I must also step up to the plate If other members are not their to do there own task.
And I have to make most of the choices when recording the teaser trailer as my team mates may not have good amount of knowledge when it comes to using to cameras.
So in part two of my skills development I will go more in depth in how my skills developed and how I used my experience and creativity to the best of my ability when making the teaser trailer, film poster, magazine cover and editing in all those departments.
