Film Title: The Crazies
Date of Release: February 26th 2010
Director: Breck Eisner
Producer: Michael Aguilar, Rob Cowan, Dean Georgaris, George A. Romero (executive)
Financing/Production Company: Overture films
Synopsis: A toxin begins to turn the residents of Ogden Marsh into violent psychopaths, while the sheriff of the town, his wife and a few other uninfected people come together as a group to fight for survival.
As you can see, I will be analysing the teaser trailer for ‘The Crazies’. By doing this I have print screened each shot in the trailer which I think is important and will analysis each shot.
The beginning of the trailer shows that the trailer has been approved for appropriate audiences by the MPAA which is the ‘Motion Picture Association of America’. This means anyone from the age 15 and over are capable of watching the trailer as long as they feel they can cope with what they are about to see.
The next clip shows the name of the production company and one of the studios that were used to create the film. This clip was show for less that a second, this could be for copyright purposes because people may try to copy the logo idea for ‘Overture Films’. Also during the trailer the Production Company and studio used is not as important as what’s happening in the trailer which is why it is only on screen for a short amount of time.
The 1st scene shown in the trailer is of a young woman lying on a hospital bed asking ‘is this really happening?’ this shows that she does not believe what is happening or what is going to happen. Seeing as she is lying on a hospital bed, it shows she may not be well and be infected. However even though she is in a hospital, she may not be able to be cured. The connotes she may die. This is because the light is shining down on her as if God is looking down at her. Also light she will ‘see the light’ or ‘the doors of heaven’. However because she is looking away it shows that she is not ready to die yet.
After the 1st scene is shown the words ‘Before our Lives End’ fade in from the background. The sentences causes the audience to think what is going to happen before their lives end. The font is a bright white which makes it easy for the audience to read because the background is completely black.
The next scene is of a woman trying to open a door that has been locked, the lighting is dull so the room seems dark, this could be to give a sense or fear and warning. The woman who is opening the door was panicking and looked as If she was in a hurry to open the door. The woman could be panicking because she maybe infected and locked in a room for other peoples safety or she could be locked in a room with someone who is infected.
The next scene is of a man holding a lit match, he looks confused and as if he cant control what he is doing or what he is about to do. This shows that this maybe one of the symptoms of being infected. The background is quite dark to focus all the attention on the man.
After the scene of a man holding up a flame, the words ‘before our cities are take over’. This means that there will be an epidemic and the cities will now survive. The background is still dark but towards the end of the shot a grey/green cloud that is spreading into the shot. This could represent the toxic virus because viruses spread quickly and they are visible.
At the 19 second mark in the trailer it is a quick cut of the sheriff, the trailer has shown the sheriff because he is one of the main characters. In the background there are a several amount of people including an army soldier. The arm soldier maybe in the shot to help keep the crowd calm and to secure the place. This then alerts the audience that the scenery they are in is not a safe place and that they could be trouble.
At 21 seconds a shot of a man walking towards lights with his hands in the air shows that he is surrendering and that he is not infected. The lights in the background shows that their colour be safe people up ahead and that they are keeping alert for any infected people.
In a shot not to long after the words ‘before our humanity is lost’ the words are not as bright as the 1st sentence shown in the trailer, and the words are not fully white. This could represent people within the cities hope. This would mean that at the beginning of the toxic virus epidemic, people had high hopes that the virus wouldn’t be much of a big deal and a cure would be made before the city is destroyed. While the more people get a virus the less hope people have.
At 26 seconds a shot of a badly infected man is show reaching though jail bars. This clip is very important for the trailer because it shows the audience what the victims of the virus will look like and how they will act.
At 28 seconds a shot of a large crowd of people running away from army soldiers. This could show the audience that all the infected people may not be able to be kept tamed as there are too many of them. This warns the audience that there is a small chance of survival in these conditions.
At 29 seconds a shot of a extremely infected man (worse than the first man showed). The main character in the show has green alienated eyes which could show how bad each stage is. This could show that if a infected person has them green eyes, there is no cure for them and that they may even know what they are doing and are passed the ‘confused’ stage.
At 30 seconds the words ‘It will begin here’ is shown. These words as the background are seen to be particularly weird because the background has not been funny invaded by the green cloud that had been shown with the last sentence. This could represent the toxic virus to be coming and causing and epidemic, and then going without any trace it was even there. The sentence automatically breaks the pattern by starting with the word ‘it’. This is because every sentence the trailer had shown had started with the word ‘before’ to show what would happen in the future. However because this sentence ends with the word ‘here’ in capital letters larger than the other words, it indicates it will show something that has happened in the past.
The scene at 32 seconds shows the setting where the first victim of the virus took place. The setting is a baseball field in what look like a small town. The setting was chosen to be a baseball field to show that the virus can infect anybody not matter if they are athletic or not.
The second to last shot is the name of the film titled ‘the Crazies’. The background is complete darkness except for the right hand side there is a cloud of green that could represent the virus. It looks like the same cloud that was on behind the other sentences but except the cloud is much clearer and not as faded into the background. The film title is in full capitals except for the word ‘the’. This could be to make the word ‘crazies’ stand out more and grab all the audience’s attention.
The last shot in the trailer is of the credits and the date. The background is only dark around the wording and logos to make sure the audience is capable of reading the words and recognising the logos. However in the corners and on the edges of the dark background behind the writing is the cloud that represents the virus, this specific cloud could represent that the virus is now an epidemic because the majority of the town has it. The words ‘coming soon’ are in full capitals but the word ‘soon’ is much larger than the word ‘coming’. This is to show that the film is coming out sooner than the audience would think. The websites in in between the logos are to grab the audience’s attention; this is because it shows that the audience is able to investigate more about the film and to see if there are any exclusive clips that are only released online. The logos that represent the studio and the production company are placed on both sides of the websites to balance to credits out.
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