Textual Analysis of Magazine Front Cover - Jennifer

The empire magazine is mainly aimed at a younger target audience, for people between the ages of 15 and 30. From the colours used in the magazine I believe that the magazine is mainly aimed at males seeing as the colours used are red, black and white. The magazine is for film fanatics, people who usually go to the cinema, that is why it is aimed a younger audience.

The masthead ( the name of the magazine) is shown in big bold writing, which has been designed to fit the genre of the main film they are advertising. The colour red seems to stay the same throughout the rest of the front cover of the magazine, this way it keeps the continuity of the magazine running throughout the whole issue of the magazine.

The main feature on the cover is "inception" with a large image of the film star Leonardo DiCaprio. The main headline is red which is the same as the masthead, which show that they are still keeping that same sophisticated style. The Actors image is place in front of the masthead to symbols his importance and shows that he a useful selling tool for the magazine.

The background of the front cover is from the film itself, also around the image of the actor,there are other names of films given which will be featured in the magazine. The font of the text is in italics and they have used a 3D effect to make it look more attractive to the audience.

There is a sticker on the front page which has been positioned in the centre saying it the film of 2010. This is a good way of advertising, because the use of colour is different from the masthead and the other cover lines, which has stood out very well as it helps with the marketing of the magazine.

The bar code on the front cover is position on the bottom right of the magazine, which has been placed out of the way so it does not interfere with the content of the magazine.

The main selling lines are very short and original as it has target its main audience effectively. 

On top of the magazine in between the letter "M" of the masthead, is the issue date, July 2010, which shows the season of that year, which interest me as that is around the time that young people will be on their summer holidays, and they will be going to stores buying this magazine preparing themselves for a good movie for the summer. This shows that the magazine is a seasonal magazine as it doesn't indicate a specific day as to when the magazine was issued just the month and the year. 

Also the website for the empire magazine has been placed on the first quarter of the magazine, as it allows people to go onto the website as an option if they would prefer to prescribe the magazines.