Evaluation Question 2 By O.J

How effective is the combination of your main product & ancillary text?

Brand Identity/Continuity

After designing, my movie, trailer, movie poster and my movie magazine front cover from looking at the final outcome of all three of these as a promotional package I believe it works very well.

The first main points I will point out will be the brand identity/continuity which is used through my three products which my audience can easily tell my target audience my media product is all from the same package and oozes elements of continuity. The form of typography used is called " 28 Days Later" which is used through out all threre of my media products.
As you can see from the segements I have taken from my horror magazine and horror movie poster you can see a brand identity and continuity within the ancillary text which could easily tell my taret audience   

As you can see from the segements I have taken from my horror magazine and horror movie poster you can see a brand identity and continuity within the ancillary text which could easily tell my target audience that all three of my media products belong to the same package, and understand that the three products belong together and are all promoting the same product which is my movie.

 Also from the picture above of two pictures which are the same with an effect used on the picture on the right this is also brand identity as my target audience will know this is the main and only character used in my trailer so by seeing these two photos whcih are used in my horror magazine and horror poster. This is an example synergy.


Cross Media Promotion

The cross media promtion I used in my three media products where to put the video onto youttube for all people to watch my trailer and give their feedback this could be accessed by a mobile phone that has internet or any technolgy that had internet and wi-fi my horror poster and magazine cover was put on twitter and facebook and was also put on survey monkey.

This was a good way to promote three of our media products and to give us plenty on constructive and positive feedback as it exposed our three meida products to the world but mainly the people who knoew about our project which is a lot of media students.