Evaluation Question 2 ( Cross media promotion) - Jennifer

As part of our coursework, we were asked to produce a teaser trailer, as well as two ancillary tasks. The two ancillary tasks were created to advertise and promote the teaser trailer. When all three are combined, it will demonstrate a marketing campaign for the film. 

It is very important for films to have efficient and effective advertising, and I feel that as a group we have done this successfully. 

The combination of both our main product and the ancillary tasks is vital in keeping a house style image, by mixing it up it may confuse the audience (consumer), and will not maintain the genre of horror. I feel that we did in some way challenged the conventions as the three product did not follow the same scheme. that being of colour and texts. 

The poster was created to garb the audiences attention and perhaps persuade them to find out more about the film. Information such as the date release and the age certificate are provided to attract the audiences attention.