Jennifer: Textual Analysis- 30 Days of Night Poster

                                        30 days of Night was released on the 1st November 2007

The poster has a colour scheme of red, black and grey. This colour scheme was used all throughout the promotion of the film, this shows that the producers of this poster tried to keep the colour scheme consistent throughout the time of promotion, as it makes it easier for the audience to recognise the film advertisements.

The colours used in the poster are conventions of horror, as it links to death, darkness evil and a negative environment.

The image on the poster has been printed in blue/grey and white, this adds to the mysterious atmosphere. the use of low key lighting shows that this film has dangerous footage in it, this is a time when the audience know something bad is about to happen it’s a typical time for drama in a horror film. It adds tension and eagerness to the audience and creates a mystery as they know something is about to happen.

The two main people on the poster are placed central so we know they are important in the film. They are both holding weapons, typical horror protagonist.The use of high key lighting emphasises the fear on their faces, so we get the concept of the theory  "good vs evil". 

The poster looks as though it’s been splattered with red blood at the bottom of the page, this colour connotes violence typical of the horror genre. On the red there is a small image in the bottom corner of a deformed human/creature which because we know is linked to the red colour (blood) is the antagonist. 

In the background of the poster there is a group of people, they immediately become dominant as there is more of them than the other two even though there is a close up of the protagonist, it may connote weakness at this stage, and also the other two have weapons for defence so we get the feeling that this group are what they are scared of.

Something that caught my eye in the poster, was In the background of the image there are no buildings in site, this this connotes that the two main protagonist in the image are isolated from the others.

There is a review printed at the top of the page from the "EMPIRE" in the only white typography, this stands out and is a good technique of advertising as people know what the film is like and whether its good showing from the star rating.

The release dates and other information has been printed at the bottom of the page in a sans serif font as it may be informal, this use of font is very popular in the horror promotions as it creates a sense of the unknown.

The title of the film has been written in the same sans serrif font as the release date, the font is used throughout the other promotions keeping the advertising consistent. It’s written in a clear black font so it contrasts with the red background so it can’t be missed.

Overall the poster tells the audience enough of what they need to know about the movie, this is a good way of promoting and adversing the film, making it popular in the cinemas.