Nightmare on Elm Street is an American Slasher Horror movie released in 2010 and directed by Samuel Bayer.
Film posters are one form of advertising movies when they are soon to be shown in cinemas they are put on billboards, the side of buses, film theatres and magazines, and the reason why they are shown in all these places is to sell the movie to the audience to notify the audience that this film is coming out and to make them watch it.
Denotation: This is picture of a monster in a human form using a ‘Mid Shot.’ With him wearing a jumper, a cowboy hat, and a metal claw on his right hand.
Connotation: The main colours in the poster are a low-key Red and Brown with shades of black, with red and black text at the bottom. This connotes death and horror themed synopsis. The main colour in this poster is Red which represents lots of sins, passion and anger which in turn links to what ‘Nightmare on Elm Street’ is all about. The shades of black could connote death, emptiness and mystery gives you a sense of you are searching for something but is not found. And lastly, brown which Is a strange colour for a horror movie connotates warmth and natural things on earth but is a clever colour to use as the main character kills his enemies by catching them in there dreams.
Props: There are only three props used in this Horror Poster which are a cowboy hat, a metal claw and a tampered jumper. The hat is used to hide his face which has been burned and has scars so the hat is an element of surprise to scare his victims as he reveals his face when he is in touching distance with them. I believe his metal claw is a weapon he uses to kill his victims, and lastly his jumper as you can see from the poster is old and has holes to show he is an expert at what he does as these are holes from his victims trying to get away or holes that have been burnt into his jumper when his face got burnt.
The setting of the poster is really hard to decide but I believe that it was meant to be in a dark place to show that he is an evil person and he is in his own element.
Non – Verbal Communication (NVC): His face expression if you look closely he has a sly smirk as he has a clever idea to catch his victims, he also has his hands fixed together to show he is not approachable and that he is confiding within himself.
Lighting: The lighting in this horror poster is a low key lighting as it is a horror poster so it gives the audience a sense of mystery and suspicion. The centre of his body is mainly dark with high key lighting on both sides of body. And the reason why his body is dark is to emphasise that he evil and probably thinking evil thoughts.
Anchorage: The font used for this horror film poster is Sans Serif Font which is very modern as it has no flick up and no traits of tradition so the font is very modern in the 21st century, but is done in block capitals so it stands out and grabs the attention of the audience.
Image Analysis: By using the Rule Of Thirds theory I have acknowledged that in the second square the have put his face perfectly in the middle which creates energy as that is what most of the audience would concentrate on as the lighting makes his face the focal point of the magazine and catches peoples interest.
Overall as a horror poster it accomplishes the job of getting its target audience intrigued to go an watch the movie through various techniques that where thought out which I have elaborated above. But through the poster it doesn’t give away to much so it keeps the audience guessing which is clever.
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